Churn360 Integrations - Kovai.co

The Challenge

Churn360 helps B2B SaaS organisations manage customer success and reduce churn. Following a successful MVP, third-party integrations became critical to the product roadmap. Customers expected Churn360 to connect with CRM, help desk, accounting and payment platforms. The product team needed additional engineering capacity without slowing its existing roadmap.

Objectives

• Accelerate integration development.
• Prioritise the highest-value customer integrations.
• Validate third-party APIs quickly.
• Build integrations without disrupting the core product roadmap.
• Ship production-ready connectors.

What Athen Delivered

Athen worked as a strategic build partner alongside the Churn360 product team. Rather than simply supplying development capacity, Athen helped identify integration priorities, validate feasibility and take selected integrations through to production.

How It Worked

Integration Prioritisation

Athen worked with the product team to identify the highest-value integrations.

Requirements Refinement

Each integration was aligned with customer needs and product objectives.

Rapid Proof of Concepts

Third-party API feasibility was validated before committing to development.

Production Delivery

Validated integrations were built into the Churn360 product.

Business Impact

• Faster delivery of customer integrations
• Earlier onboarding of customers requiring new connections
• Flexible engineering capacity
• Reduced pressure on the core product roadmap
• Scalable approach to evolving integration requirements

Technology

.NET · Azure · API Integrations

Why It Matters

Athen's role was not simply to add developers. It was to act as an extension of the product team, helping turn customer integration requirements into production capabilities.